TV star Noel Edmonds holding a guitar and pretending to play in aid of a PR stunt by Palamedes for Samaritans

PR Stunts for Launch Publicity- Everything You Need to Know

A great PR stunt can catapult a new product or brand into the public arena and generate mass publicity in a matter of minutes. But not all PR stunts are great and many backfire.

In this first post for the product marketing blog PRmotion, we examine the characteristics of a PR stunt, their potted history, and the types of PR stunt that work and flop. We’ll also take a look at the key elements of a PR stunt and how to organise one.

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“The Palamedes guys are bursting with brilliant ideas that translate well in the national press. This makes working with the PPR team a genuine pleasure for journalists" Daily Express

 

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