We represent dozens of authors each year who use a nom de plume and we’re asked the same question every time: will this impact sales and/or media coverage? If you Google the question online you’ll find a variety of answers and viewpoints on this point. So we thought we should wade into the argument and share our experiences as book publicists.
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How to Organise a Book Launch Event – but Are They Worth it?
It’s considered to be one of the most anticipated events in an author’s publishing journey, so it’s little wonder why a book launch event is high on the list of post-publication ‘ticks’. From inexpensive do’s in backstreet pubs to swanky, celeb-filled parties in upmarket hotels, a book launch promises to kickstart publicity and earn the author the media acclaim they deserve. But beyond the glamour and the ego-trips, is organising a book launch really worth it?
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The Power of the Airwaves: The Impact of TV and Radio Appearances on Authors’ Book Sales
In an age dominated by digital media, influencers and social platforms, it’s easy to underestimate the impact of – or forget entirely – traditional mediums like television and radio. But for authors hoping to promote their books and connect with a broader audience, TV and radio appearances remain potent tools in their marketing arsenal.
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