A great PR stunt can catapult a new product or brand into the public arena and generate mass publicity in a matter of minutes. But not all PR stunts are great and many backfire.
In this first post for the product marketing blog PRmotion, we examine the characteristics of a PR stunt, their potted history, and the types of PR stunt that work and flop. We’ll also take a look at the key elements of a PR stunt and how to organise one.
Read MoreThe process of turning a decent manuscript into a polished bit of literature doesn’t end with the final full stop. Some might argue that the really hard, soul-destroying work is in fact only just beginning. Unless you’ve nailed it first go (and many people will), this is the time that developmental editing – the phase that can and does make or break a book – comes into play.
In this PRscribe blog post by Palamedes PR, we explore the importance of developmental editing, what it is, and why it’s essential before a book goes on sale.
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