difference between soft and hard product launches Archives

A banana and diamond side by side to illustrate the difference between a soft and hard product launch

The Soft Product Launch vs. The Hard Project Launch

If you Google ‘product launch strategies’, you’ll quickly realise that you have two options – a ‘soft’ or ‘hard’ product launch. These terms represent two different approaches to bringing new products, services or brands to market. Each has its own unique characteristics and each has its own pros and cons.

In this PRmotion product launch blog, we examine the differences between the two and offer some advice about which option might work best for you.

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