book marketing Archives | Page 3 of 3

The latest blog post from Palamedes PR delves into whether authors who dislike social media should use it anyway

Writers Unplugged: Do Authors Really Need Social Media to Succeed?

Social media is, they attest, an essential component of every successful author’s marketing and communication strategy.
But what about those authors who aren’t tech-savvy or who simply dislike the idea of revealing their personal lives to the world? Can social media really be the answer for everyone?

In this PRscribe post, we’ll explore the benefits of authors using social media. And we’ll ask if those authors who aren’t using it already – or who hate it altogether – really need to embrace the digital age as everyone claims or if they can sleep easy without it.

The Palamedes PR blog, PRscribe, reveals the 10 steps that authors can take to secure their own media endorsements for book covers

Media Endorsements for Books – A How-To Guide to Puff Quotes

Media endorsements for books are a powerful sales tool. By helping to establish credibility and by building consumer trust, amongst other critical things, the benefits they bring are undeniable. The purpose of this PRscribe post is to help authors and publishing houses actually solicit them from the regional press.

The Palamedes PRscribe publishing and PR blog delves into the pros and cons of using author pen names

The Pen Name Paradox: The Pros and Cons of Author Pseudonyms

We represent dozens of authors each year who use a nom de plume and we’re asked the same question every time: will this impact sales and/or media coverage? If you Google the question online you’ll find a variety of answers and viewpoints on this point. So we thought we should wade into the argument and share our experiences as book publicists.

The Pros and Cons of book launches, a publishing blog by Palamedes PR

How to Organise a Book Launch Event – but Are They Worth it?

It’s considered to be one of the most anticipated events in an author’s publishing journey, so it’s little wonder why a book launch event is high on the list of post-publication ‘ticks’. From inexpensive do’s in backstreet pubs to swanky, celeb-filled parties in upmarket hotels, a book launch promises to kickstart publicity and earn the author the media acclaim they deserve. But beyond the glamour and the ego-trips, is organising a book launch really worth it?

How TV and radio helps authors to sell books - the latest PRscribe blog by Palamedes PR

The Power of the Airwaves: The Impact of TV and Radio Appearances on Authors’ Book Sales

In an age dominated by digital media, influencers and social platforms, it’s easy to underestimate the impact of – or forget entirely – traditional mediums like television and radio. But for authors hoping to promote their books and connect with a broader audience, TV and radio appearances remain potent tools in their marketing arsenal.