If you Google ‘product launch strategies’, you’ll quickly realise that you have two options – a ‘soft’ or ‘hard’ product launch. These terms represent two different approaches to bringing new products, services or brands to market. Each has its own unique characteristics and each has its own pros and cons.
In this PRmotion product launch blog, we examine the differences between the two and offer some advice about which option might work best for you.
Read MoreIn today’s fast-paced, interconnected business world, no brand, whether large or small, is immune to the threat of a crisis.
In this PRmotion blog post, crisis management PR agency Palamedes explores the significance of having a crisis management plan in place for UK brands and what one should encompass.
Read MoreA great PR stunt can catapult a new product or brand into the public arena and generate mass publicity in a matter of minutes. But not all PR stunts are great and many backfire.
In this first post for the product marketing blog PRmotion, we examine the characteristics of a PR stunt, their potted history, and the types of PR stunt that work and flop. We’ll also take a look at the key elements of a PR stunt and how to organise one.
Read MoreBoth new and established businesses rely on media coverage to introduce new products and services. Media outlets including national newspapers, magazines, radio, TV, and podcasts serve as invaluable platforms to reach target audiences throughout the UK. However, the process of securing media coverage for product launches is no walk in the park. Online information can be overwhelming and often contradictory. Our new PRmotion blog steps in to offer clarity, insights, and practical advice on how businesses can effectively harness the media’s potential for introducing new brands, products, and services.
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