TV exposure for the DiverseCity think tank on Channel 5's The Jeremy Vine Show
There’s been further coverage for the author and think tank founder, Buki Mosaku, following his revelation that British firms are wasting millions on diversity training.
As reported by the Daily Telegraph and others, racial bias in the British workplace cannot in Mr Mosaku’s view be eradicated because humans are hardwired to be biased.
Mr Mosaku suggested that schemes aimed at teaching white staff to check their privilege were ‘doomed to failure’ – and urged leaders to consider bias ‘multi-directional’.
‘The only effective way of dealing with sensed racial bias is to call it out then and there, asking the non-confrontational question ‘I don’t understand?’ to get to the bottom of the perceived prejudice,’ he added.
Mosaku, author of I Don’t Understand”: Navigating Unconscious Bias in the Workplace, says that the lack of black and ethnic staff on the boards of Britain’s biggest companies only underlines the failure of traditional approaches to tackling prejudice.
For all media requests, including review copies of I Don’t Understand, contact publicist Anthony Harvison.
If you are an author looking for exposure on TV and in the national press, you can find further information about our book PR and marketing campaigns on our website. Alternatively, please contact us for a free consultation.
Above: Buki Mosaku, founder of workplace bias and diversity, equity, and inclusion consultancy DiverseCity Think Tank and author of I Don’t Understand: Navigating Unconscious Bias in the Workplace, appears on The Jeremy Vine Show to discuss diversity training in the British workplace.
