Our comprehensive brand and product launch marketing services, from PR stunts to broadcast appearances, ensure that new brands, services and products stand out in today's competitive market.
Brand and product launch marketing and PR is more than simply publicising a new item – it’s about creating genuine consumer interest, engaging target audiences, and driving sales. That’s where our specialist product launch PR and marketing services come in. Our team of seasoned journalists and UK product launch marketing experts will work closely with you to develop a comprehensive product launch strategy tailored to your unique needs and goals. We will help you define your target audience, set realistic objectives, and create a timeline to ensure a successful launch. Our team of content creators, including journalists, designers, and photographers, craft compelling, eye-catching content that resonates with the media and with your target markets. From national press coverage and radio/TV interviews to media endorsements, web design and celebrity ambassadors, we’ve got your brand and product launch needs covered.
In most cases, we can deliver mass launch publicity for a new product, brand or service in as little as 14 days. You can view the results of our product launch PR services on our Case Studies page.
Effective public relations and product marketing strategies are paramount in the lead-up to any product launch or introduction of a new brand or service. These strategies play a pivotal role in building a robust foundation for a successful product launch, and their significance cannot be overstated.
Our comprehensive pre-launch marketing services encompass a wide spectrum of impactful strategies, including:
Media Endorsements: We facilitate strategic partnerships with influential media outlets and publications to secure endorsements and positive coverage for your product or service. This not only enhances credibility but also extends your reach to a wider audience.
Celebrity and Influencer Collaborations: Palamedes connects brands with celebrities and social media influencers to create authentic and compelling photo opportunities, ensuring that your product is showcased to a broad and engaged fan base.
Media Space Procurement: We leverage our industry expertise to procure prime media space for online and offline advertising. This is done at exclusive, discounted agency rates, ensuring that your advertising budget stretches further and garners maximum exposure.
Our pre-launch services are designed to set the stage for a highly successful product or service launch. By engaging with Palamedes, brands capitalise on our journalistic experience to generate anticipation, broaden their market presence, and establish a strong connection with their target audience.
Explore our range of pre-launch product marketing services, right, and tell us know what you require. We’ll be in touch that same day to arrange an in-depth, free consultation to discuss the options.
In today’s competitive marketplace, trust and credibility are crucial. Endorsements from respected publications and journalists can significantly boost the success of new brands, products, or services. We can assist you in obtaining these endorsements quickly and efficiently, giving you a strong advantage from the outset.
Endorsements from celebrities and social media influencers wield significant influence. They have the capacity to shape public opinion, boost brand visibility, and play a crucial role in the success of both new and established products and services. Our pre-launch marketing services encompass a diverse array of strategies including both paid and organic endorsements. We also specialise in building brand ambassador relationships with well-known personalities.
As part of its exclusive range of consumer product launch marketing services, Palamedes acquires media space at substantially reduced agency rates. Our extensive network of media outlets means we enjoy collaborations with national newspapers, broadcast outlets, and a wide array of online and offline magazines. Within these media platforms, we facilitate the placement of various promotional materials, including advertorials, striking brand imagery, editorial product highlights, and compelling digital advertisements, all while substantially undercutting the standard rate card prices.
We work to your budget.
If you’re looking for product or service launch that will leave a lasting impact on your audience, our exclusive national press marketing service is what you need. It’s designed to catapult brands and products into the spotlight of British national newspapers, typically within just 14 days. We combine the power of compelling, newsworthy copy with the occasional show-stopping PR stunt, to deliver mass column inches in the consumer and business press. With our service, we offer brands of all sizes and across various sectors the opportunity to reach and engage with tens of millions of British consumers.
In today’s fast-paced business landscape, the importance of effective communication cannot be overstated. To thrive and grow, business owners and start-ups need to make their voices heard, their products seen, and their stories told. Our broadcast services for brand and product launches start the conversation on TV and on BBC and commercial stations across the UK.
We deliver nationwide publicity for new products and services through syndicated, in-depth product reviews and/or profile articles on up to 60 of the best-read regional newspaper sites nationwide. These publications cover almost all parts of the UK and include The Scotsman, The Yorkshire Post, and LondonWorld.com, and together reach around 35million unique visitors per month. All consumer PR-driven placements include live links to the brand’s website (or other sales platform), images, RRP details, and media soundbites for use on websites and social media platforms.
When it comes to orchestrating a high-impact, unforgettable product launch marketing and PR campaigns, Palamedes has demonstrable expertise and success. Our dedicated suite of cost-effective PRoduct and brand launch PR packages is purposefully designed to propel new products and services into the media’s spotlight. Our goal is to generate HEADLINES, and lots of them. Here’s what sets our product launch marketing services UK apart from other consumer PR agencies:
Maximum Bang for Buck
Whether you’re looking for a glitzy, high-profile event or a more subtle, targeted approach, our product launch services can align with your objectives and budget.
Media Spotlight Mastery
Our team’s expertise lies in positioning your product or service in front of the right eyes. We understand the media landscape inside out and know how to create a buzz that grabs the attention of journalists, bloggers, and influencers.
Crafting Unforgettable Stories
At the heart of our success is the art of storytelling. We’re not just about promotions; we’re about creating narratives that resonate with your target audience and leave a lasting impact. Our editorial is designed to generate headlines and memorable moments.
Comprehensive Consultation
We provide a full, free, no-obligation telephone consultation. During this conversation, we’ll discuss the specifics of your brand or product, your objectives, and your vision, ensuring that the campaign we design aligns perfectly with your goals. And if we’re not the right consumer PR agency for you, we’ll let you know there and then.
The latest posts from PRmotion, the blog dedicated to product launches and consumer PR brought to you by Palamedes. Whether you’re unveiling a new product, establishing your brand, or introducing a service to the market, we aim to offer valuable insights, tips, and opinions on harnessing the power of the media to your benefit.
If you Google ‘product launch strategies’, you’ll quickly realise that you have two options – a ‘soft’ or ‘hard’ product launch. These terms represent two different approaches to bringing new products, services or brands to market. Each has its own unique characteristics and each has its own pros and cons.
In this PRmotion product launch blog, we examine the differences between the two and offer some advice about which option might work best for you.
Read More
In today’s fast-paced, interconnected business world, no brand, whether large or small, is immune to the threat of a crisis.
In this PRmotion blog post, crisis management PR agency Palamedes explores the significance of having a crisis management plan in place for UK brands and what one should encompass.
Read More
A great PR stunt can catapult a new product or brand into the public arena and generate mass publicity in a matter of minutes. But not all PR stunts are great and many backfire.
In this first post for the product marketing blog PRmotion, we examine the characteristics of a PR stunt, their potted history, and the types of PR stunt that work and flop. We’ll also take a look at the key elements of a PR stunt and how to organise one.
Read MoreDon’t leave your brand or product launch to chance. Our specialist Product Launch Marketing Services are designed to maximise your success, from strategic planning and market research to creative content and post-launch engagement. Amongst other things, we have:
Journalistic Expertise and Experience: Our team of former journalists is well-versed in crafting compelling narratives and messaging to communicate a brand or product’s story to the right audiences.
Media Relationships: We have long and well-established relationships with journalists, influencers and distribution outlets to ensure that your brand or product gets the attention it deserves.
Strategic Planning: Palamedes identifies key milestones, target audiences, and messaging strategies to maximise the exposure of your brand or product launch. This planning ensures that your brand or product launch is well-organised and executed.
Time Savings: Managing a brand or product launch can be incredibly time-consuming. Delegating this responsibility to a PR agency allows you to focus on other critical aspects of your business, knowing that experts are handling the publicity.
Global Reach: If your brand or product launch has an international scope, we have the capability to manage global campaigns and coordinate efforts across different markets, languages, and cultures.
Contact us for a free consultation to find out more about our product launch marketing services.
What is “product launch marketing”, and why is it important for my business?
Product launch marketing is the strategic process of promoting and introducing a new product or service to the market. It’s crucial because it creates awareness, generates interest, and drives initial sales for your product, setting the foundation for its success.
Why should I consider hiring a PR firm like Palamedes for my product launch marketing?
A PR firm brings expertise, industry connections, and a strategic approach to ensure your product launch gets the attention it deserves. We can create and execute a comprehensive plan that maximises your brand’s visibility and impact.
What services does Palamedes PR offer for product launch marketing?
Our product launch marketing services can be found on this page. They include media relations, content creation, influencer outreach, event planning, social media management, crisis management, and more, all tailored to your specific product and target audience.
How far in advance should I start planning my product launch with Palamedes PR?
Ideally, you should begin planning your product launch at least 3-6 months in advance. This allows for proper strategy development, media outreach, and coordination of all necessary elements.
How much should I budget for a product launch with Palamedes PR?
Brand and product launch services in the UK vary depending on the scope and goals of your launch. We publish our fees on our website, but we can work with you to develop a tailored budget that aligns with your objectives and resources.
How long will the impact of a product launch marketing campaign last?
The duration of the impact can vary, but a successful launch can generate long-term benefits by establishing brand recognition, driving sales, and creating a loyal customer base.
How can I get started with Palamedes PR for my product launch?
Simply contact us to arrange an initial free consultation. We’ll assess your needs, provide a proposal, and discuss the steps required to launch your product successfully. You can also visit our Clients, FAQ and About pages to learn more about our work.
As a brand and product launch PR agency UK, we’ve orchestrated hundreds of product launch marketing campaigns covering every conceivable product and service. Without exception, we’ve delivered the B2B and B2C media coverage our clients expected and deserved. Naturally, it gives our product launch PR agency team particular satisfaction when those clients endorse our work by providing us with a review and testimonial. We remain grateful to all those individuals and organisations who volunteered to acknowledge the fruits of our labour by telling others about their experience.
“Palamedes PR provide particularly high quality, compelling business-related content, which is why we enjoy working with them”
“Palamedes PR has catapulted me and my brand into the regional, national and international media – including TV and radio. I cannot recommend Palamedes PR more highly. Thank you!”
“It is so refreshing and satisfying to work alongside true professionals – outstanding service. I am delighted with the coverage and would like to thank both Palamedes PR and the media for their fantastic service and support”
“EXOVA BM TRADA appointed Palamedes PR on account of the agency’s expertise in news generation. We are pleased to be working with Palamedes PR and look forward to a long working relationship with them”
“We appointed Palamedes PR because of their proven track record in achieving outstanding results, and because of their reputation as a market leader in national PR. We are delighted that we did so. The team never promised what they couldn’t deliver, and over-delivered on what they promised. This culminated in celebrity endorsements and in regional and national publicity for SNAP. The team provides a truly professional level of service that sets a benchmark in customer service and a target for others in this industry to reach”
“The Active Honey Company invested a significant amount in another PR agency, without any success whatsoever. We were, you might say, sceptical about using another agency but trusted Palamedes PR because of the company’s performance. Palamedes PR told us categorically that it would thrust our brand into the global media – and it delivered on its promise”
“Palamedes PR once again delivered an outstanding events PR campaign which generated worldwide attention”
“Truly brilliant ideas that captured the world’s attention”
“PR stunts that will go down in history”
“Absolutely, brilliantly, fantastical media coverage”
“More than 1,000 pieces of exposure worldwide!”
